The things that is reraly imoprtent is to realy understand what cind of type the customer is. So a relaxing conversasion is important. so that the customer is relaxed and the drive can shine thru. ask questions like, hwo are you, what do you do for a living, what is your hobby, what do you do when you need to find energy. Who are you in different settings like party, with friends, at work, sosial settings when you dont know anyone, what cind of curomers do you want for your brand, who are your competitors.
Put this togeter and find the brand you want to put together.
Reflected diary 