Louis Vuitton
Lets work backwords! Look at Louis Vitton bags, in particular the speedy 30 Monogram. By doing your own researche, investigate the history of the product. Give an outline in your own words, of what you consider the following to be.
Describe the Louis Vuitton brand identity-exactly as you see it.
The Louis Vuitton identity is to me classy, simple, a sence of quality in the way the letters is putting together. The way they have done this logo is timeless, and i think there is not done big differenses in this logo thru the times.
By looking at the piqtures of the Lous Vitton bags/cases it is clear to me that they are thru to the brand identity. Louis Vitton was defined with traveling cases, and build the brand on that. Big cases with high quality for higher classes they ant to do things theyr own way Thats what make them so special
What do you think the brasnd is currently?
Currently i think the brand is true to the brands identity all the way. The only thing i can see that has changes is that they have changed for beeng just a trveling brand to be more like a dayly life brand with dayly based bags.
What do you think the stratigy of the speedy 30 monogram was?
TheSpeedy 30 collection is actually a bag designed as early as 1930 on a request fron Audery Hepburn, who wanted a smaller version of the Keepall duffle. It was later made in 25 cm size in 1959.
I think that the Speedy 30 was made as a mini travel bag, as to smaller travels. The collection is made in 25 cm, 30 cm and 40 cm size.
The luxery is taken care of and the high quality is in the place as the brand identity tells.
What do you tink the strategy behind the Speedy 30 Monogram bag is?
I think that the stratigy behind the speedy 30 monogram is a bigger coustumer field. By adding the ones that is going for a quick treavel and the ones that are not traveling so far. The coustimor field gets a lot bigger and the firm gets the opertunity to sell a lot more.
What research do you think the company did before they created this bag?
I think that the company had a research to find out what they could do to make a bigger costom field, consider that they only made big cases there was time to change that. Under the word war there was hard times for the Louis Vitton. They had to do something.
Now take the ame product as i qouestion two and explain , in your own words how the logo fits in with the bran positioning.
The Louis Vuitton logo apears to me as a elegant, timeless, high class. After reading a lot aboat Louis Vuitton is more thou this Logo now. I can see a young man work hard to get a bettert life, a young man that wants to change, and a man that live hard for quality. And quality is a big part of this company identity. Louise Vitton is the worlds most valuable, luxury brand. Its one of the most profitable brands in the world.
Reflected diary 