Visit a popular store, like an Apple reseller , Nike, Levis, HM or Ikea. The brand should be well-known, and you must visit the shop where their products are displayd or distributed. In smaller towns, you may not have accsess to this stores. In this case, you`ll need to fint a section showcasing these items and view how they are displayd or layd out.
Before going to the shop , determine the following about the brand identity and once at the shop, evaluate how they remaind true or untrue to their brand identity. How is the brand identity enhanched (or perhaps not expressed) at the point of customer interaction.?
At first i started by reseching the webside of H&M. for the brand identity.
H&M is a fashion brand, offering the latest styles and inspiration for all — always. Customers will find everything from fashion pieces and unique designer collaborations to affordable wardrobe essentials, complete-the-look accessories and motivational workout wear. All seasons, all styles, all welcome! But H&M is more than just fashion. With price, quality and sustainability deeply rooted in its DNA, H&M is not only a possibility for everyone to explore their personal style, but it also offers a chance to create a more sustainable fashion future.
H&M The value.
We are one team
Our great colleagues make the difference. It’s when we share our skills, knowledge and experience we become one team. Diversity makes us strong.
We encourage and help each other to achieve our goals, while always having our customers’ and company’s best interest in mind.
We win as a team, we lose as a team. We have fun as a team. We’re on this great shared adventure together.
We believe in people
With belief and trust in the people around you, anything is possible. That’s why we build our workplace on trust, respect, inclusiveness and integrity.
We challenge you with great responsibility from the start, because when you develop, the company develops too. Every one of us can make a difference.
So have fun, be yourself and respect others for who they are. Together we can do great things.
Entrepreneurial spirit
The day we stop acting like entrepreneurs, we’ll be just another fashion company. Our success is built on creativity, innovation and the excitement of making immediate impact. So whatever our role, we look for opportunity and take initiatives that set our business in motion.
Although we’re big, breaking new ground is just as important today as it was when we started. We’re still competing for every single customer’s heart, and we work hard to continue to be their first choice. Every day. Everywhere.
Constant improvement
We’re extremely proud of what we’ve accomplished, but we’re still far from perfect. We never stop, we never settle, we redefine our limits and stretch our expectations as we do business and interact with the world around us.
It’s the small every day improvements that make the big difference. Great ideas can come from anywhere and we act on the best ones. If there’s a better way forward, we will discover it.
Cost-conscious
Being cost-conscious is about keeping an eye on expenses and making smart, sustainable choices even in the small, every-day things. So we look for the ideas and solutions that bring value to our business, while avoiding careless spending.
The best way to invest in the future is to take good care of our people, our products, our customers and our planet. Let’s use our resources responsibly.
Straightforward and open-minded
We value diversity in people and ideas, as much as in personal style. Having an open mind about people and the world around you brings positive energy, and creates an inclusive and welcoming workplace.
Conversations lead to great things. That’s why we encourage everyone to give and accept feedback, and always speak to each other directly and not behind people’s backs. Every conversation is a two-way conversation. So be open and honest, yet humble and respectful.
Dare to stand up for your ideas and inspire others to do the same.
Keep it simple
The smartest solution to any challenge is often a simple one. So use your common sense. Trust your colleagues’ good judgment. Don’t over-analyse, or complicate things with bureaucracy or hierarchy. It will slow down our speed.
Try things out. And let the values be your guide.
It’s as simple as that.
Logo
H&M Logo Is made as a monogram, Made by the letters H and M in the colour of red. A design with letters is usally initual look , eye catching, with the red light in it, gives it attention to the audience. thise days are made in wordmark . The Logo is in the colour red, that gives a signal effect.
The branding element they are using in their logo.
I went to an H&M store in Tønsberg and the first thing i see was the Logo, i was instantly driven towards it. The light gives the letters more effect and it is realy effectful. Th Logo is also clean and simple.
2. What do you think of their brand position is?
H&M is known to have he latest style, affordeble wordrobe, workout wear and accsesorise, prize and quality. H&M also has a collaboration with brands like Disney, Black pink, Marvel and Harry Potter.
3. How to remain true to their brand positioning within their shops and brand identity?h
By looking at the homepage of H&M :
Leading the Change
- Promote and scale innovation
- Drive transparency
Circular & Climate Positive
- Take a circular approach to how products are made and used
- Use only recycled or other sustainably sourced materials
- Create a climate-positive value chain
Fair & Equal
- Provide fair jobs for all
- Champion inclusion and diversity
Acording to the web site H&M brand is a lot about recycling products and make a clemate positive value.
By looking in to H&M in Tønsberg i reconace that the lightning and decor is different in the man aeria then the women and childrend atria. In the man section ther is darker decor on the walls. In the women and child section there is lihter decor on the walls. By looking at the marking on the clothing there is marks on every clothing as showing on the piqtures,
To qualify for the green hanging mark, the product must be contain at least 50 % of more sustainable materials. The only exception is recykled cotton witch can only make up 20% of a product. If we included any more recycled cotton, the clothes wouldn`t be the same quality. This is from the web site of H&M .
4. evaluate the customer experience according to the brand positioning.
At the stor i can see that there is catigorized. Ther is easy to find the section you looking for exampel if you look for training clothing, souits or jeans as well as top`s. There is new line ups all the time to get the stores updated on fashion and that way offer the costumers the latest in fashion.
ith thise osters there is easy toread, look and understand the messge ts sending This way they remain thrue to the brand as well as veryone is welcome in the store ,there is noe feeling of dress code in the store. That is also somthing that is important to The company,
5. Evaluate the visual display of the products according to the brand ideal.
The store looks clean, and always tidy welcome to the costumers. By looking at the display of the clothing, the store is in front of the seoson coming as well as they are in right of the newest fashion. As we can see in the first piqture the doll is dressed in winter clothing. There is always ready for the seoson coming, The same you can see in the piqture 2 and three. There is also displays in the collaboration. Here with Disney.
At last i want to make an short summary.
when i come in to the H&M store i can se a store that is light an open. I get a welcome feeling. The Logo apears to me, its easy, red that is a strong apearing color, and with the effect of the light in the logo it attacs me and makes me droven too it. Its easy to finde different section and with looking at the posters, it makes it easyer,and answer a lot of questions that the costumer may have.
https://hmgroup.com/sustainability/leading-the-change/goals-and-ambitions/
https//en.wikipedia.org/wiki/H%26M
Reflected diary 